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PPC Pay per Click Contextual Advertising (PPC)
Is your ad paying off? If sales are not growing and in the “off-season” the company struggles to make ends targets, something needs to be changed quickly. Contextual advertising in search engines is one of the most effective and fastest ways to overcome financial difficulties, make your business stable and profitable. The main advantage of this sales tool is its quick start. PPC specialists will budget, select sites, create and run ads.
Contextual advertising on Google
- Your target audience will see your company’s ads. Indicate yourself where the customers who need to show your ad live;
- Advertising is only seen by the public who want to buy your product;
- The system identifies these users through a key request you write in your ad;
- You do not impose your product on the customer, because he sees your advertisement only when he himself is looking for information about a product or service;
- The customer sets the cost per click and participates in bids so that their ad is shown at the top;
- You don’t pay for advertising, you only pay for site clicks.
Yandex direct contextual advertising
- Your target audience will see your company’s ads. Indicate yourself where the customers who need to show your ad live;
- Advertising is only seen by the public who want to buy your product;
- Yandex identifies such users based on the key request specified in the advertisement;
- Yandex remembers requests and displays your ads on partner sites on which the user once searched for your product or service.
- For example, you search in Yandex “where to buy a book”, view the page and close it. After a couple of days, browsing the cosmetics site, the browser will show an advertising offer from the MIF publishing house.
- You do not impose your product on the customer, because he sees your advertisement only when he himself is looking for information on a product or service
PPC STEPS
To determine if an advertising campaign will be effective, you need to analyze your business. PPC advertising in search engines will not solve all problems. It is important to take into account the specificities of the consumer and the ways of interacting with him. You need to check your landing page – maybe there are no sales because your page isn’t selling? This needs to be fixed, otherwise advertising the site on Google or Yandex will not bring results.
We collect the semantic core – key queries that will bring buyers to your site. Proper selection of those words and phrases will guide the audience interested in your product or service. Contextual advertising in Lviv will not be seen by people from Kiev or any other region of the country. This will help you optimize your budget as you will be charged for viewing or clicking on your ad.
After the first two phases, we proceed to the most important one: targeting. The price for Internet advertising also depends on how well you “prescribe” the customer’s portrait: gender, age, place of residence, occupation, etc.
To set up contextual advertising Google Adwords and Yandex.Direct, you need to properly distribute your finances. When selecting a site, demand is taken into account, an economic plan is drawn up, the “seasonality” of goods and other factors important to your business are taken into account.
Any work must be evaluated to identify weaknesses and resolve them. We constantly monitor the effectiveness of advertising campaigns and provide the client with information on his position in the market.